August 2025 – Qixi Festival – Chinese Valentines Day

Oisoy August Box: Celebrating the Qixi Festival with Sweet & Savoury Treats

In August, our snack journey took inspiration from one of China’s most romantic and enchanting traditions — the Qixi Festival (七夕, also known as the Double Seventh Festival). Often called the Chinese Valentine’s Day, Qixi is a celebration of love, star-crossed destiny, and the enduring connection between two people separated by the heavens.

The Story of the Qixi Festival

The legend behind the festival tells of Zhinü, a weaver girl who was the daughter of a goddess, and Niulang, a kind-hearted cowherd. Their love was deep and true, but forbidden. When the Goddess of Heaven discovered their secret marriage, she separated them across the Milky Way, creating a wide, impassable river of stars between them.

Heartbroken but determined, the couple longed to reunite. Their devotion touched the magpies of the world, who once a year on the seventh day of the seventh lunar month form a bridge across the stars so that the lovers may meet.

Even today, this story inspires the festival’s celebrations. Couples exchange gifts, gaze at the stars, and honour the enduring power of love. It’s a time filled with romance, sweet foods, and shared moments — which made it the perfect theme for our August box.

What Was Inside the August Box

We curated a collection of treats that balance romance, sweetness, and the excitement of discovery. Here’s what subscribers enjoyed:

  • Mini Yakgwa Cookie (Original)
    A Korean classic — soft, chewy, and honey-sweet. Traditionally enjoyed during festivals, these cookies added an authentic touch of heritage to the box.
  • Palmiers Biscuits (Butter Flavour)
    Buttery, delicate, and shaped like little hearts — these French-inspired Asian pastries tied beautifully into the love theme of Qixi.
  • Cream Wafers (Purple Sweet Potato Flavour)
    Unusual and eye-catching, these wafers combine creamy filling with the naturally sweet, nutty notes of purple sweet potato.
  • Pie Cookies With Mochi (Matcha Flavour)
    A fusion of crisp cookie, chewy mochi centre, and earthy matcha — a snack that feels as layered as the Qixi love story itself.
  • Biscuits (Rock Salt Flavour)
    Light, crispy, and sprinkled with salt for a savoury contrast to the sweeter items.
  • Nestlé KitKat x Sanrio (Strawberry Milk Flavour)
    A fun, limited-edition crossover from Japan — combining the playful world of Sanrio with the indulgent sweetness of strawberry milk chocolate.
  • Lotte Toppo Vanilla Strawberry Crispy Pretzel
    Crunchy pretzel sticks filled with a creamy strawberry-vanilla centre. Think of them as love letters sealed with flavour.
  • Coris Sono Manma Gummy Candy (3 Sticks: Grape, Soda & Cola)
    Fun, chewy gummies with a surprise sour centre — perfect for playful moments shared between friends or partners.
  • Ottogi Stir-Fry Cheese Ramen
    A rich, comforting Korean ramen that combines savoury spice with creamy cheese. Ideal for a cosy evening together.
  • Peach Candy
    Sweet, fruity, and refreshingly light — these candies embody summer romance in a single bite.
  • Nongshim Shrimp Flavoured Cracker (Hot & Spicy)
    A Korean favourite, bold and addictive with just the right amount of heat.
  • Watermelon Pouch Drink
    Refreshing, juicy, and fun — like a sip of summer under the stars.
  • Pineapple Cookies
    Sweet and tropical, these biscuits added a burst of sunshine to the collection.
  • Bonus ‘Marmite’ Item: Konjac Strips
    We always love to include a wild card! These spicy, chewy konjac strips are a popular street snack in China. You’ll either love them or pass them on — but they’ll definitely spark conversation.

A Celebration of Love, Culture, and Flavour

The Qixi Festival reminds us of the power of food to bring people together — whether it’s lovers reunited across the stars or families sharing a meal under the night sky. Our August box was a chance to explore this beautiful tradition through taste, from playful strawberry KitKats to comforting cheese ramen.

We hope every bite gave subscribers a taste of the romance, warmth, and magic of Qixi.


👉 Did you try the August Qixi Box? Share your favourite snack with us on Instagram using #oisoysnacks — we’d love to hear what you thought!

Check out our latest box to subscribe and save – but if you prefer, you can try our latest box as a one-off!

Wondering what is in the magazine?  We have included a digital version below to enjoy!

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