The Rise of Asian Pop Culture: Why Trending Halloween Costumes 2025 Are All About K-Pop Demon Hunters & Labubu

Trending Halloween costumes 2025 searches have revealed a surprising – yet totally on-brand – cultural shift: Google’s top five most-searched costumes worldwide are all characters from Kpop Demon Hunters. Rumi, Zoey, Mira, Jinu and Baby Saja have taken the top spots, and it marks a new cultural era where Asian pop culture is no longer niche – it’s leading global trends. With Labubu hitting number two for kids and even ranking number one for dog costumes, alongside Derpy the Tiger, the data clearly reflects the continued meteoric rise of Asian characters in mainstream Western celebration culture.

According to Google’s Frightgeist data, fans aren’t just searching for generic horror or classic costumes like witches and clowns anymore. They’re searching for specific Asian pop culture icons – not from Hollywood franchises, but from K-Pop-inspired animated series and viral characters born from online fandom spaces.

👹 Kpop Demon Hunters: From Fandom Favourite to Halloween Icon

Kpop Demon Hunters has exploded across TikTok edits, streaming platforms, and cosplay communities. What’s particularly fascinating is how its influence has crossed over from anime and K-pop fandom culture into something as mainstream as Halloween costume trends.

Here are the top 5 trending Halloween costumes 2025 based on Google search data:

Each character has a strong aesthetic identity – bold colours, anime-meets-K-pop styling, and instantly recognisable silhouettes. That makes them perfect for Halloween, where recognisability and aesthetic impact matter more than anything else.

🐯 Kids & Pets Are Joining the Trend: Labubu and Derpy Lead the Way

Google also revealed that for kids, Labubu ranked second in costume popularity, just behind classic favourites. Derpy the Tiger also made the list, showing just how deep this trend goes.

And it doesn’t stop with humans – even dog costumes reflect this Asian pop culture boom:

• 🐶 Labubu – #1 most searched dog costume

• 🐶 Derpy – #2 most searched dog costume

This is huge. Pet costumes often follow the most highly commercialised mainstream trends (like Minions or Disney characters), so seeing Labubu and Derpy here signals a shift: Asian internet culture has become commercial mainstream.

🌏 From Niche to Mainstream: Asian Pop Culture Is Redefining Global Halloween

Just a few years ago, the most searched Halloween costumes were predictable: ghosts, Harley Quinn, vampires, pirates, maybe a Marvel or Disney character. But 2025 marks the year where Asian characters officially overtook Western pop culture icons in costume relevance.

This mirrors a wider cultural phenomenon:

• K-pop concerts sell out faster than Western artists in both the UK and US

• Anime and Asian drama streaming numbers on Netflix and Crunchyroll have doubled year-on-year

• Asian snack subscriptions (like Oisoy 👀) are seeing rising popularity as part of lifestyle and fandom culture

Halloween is no longer just about spooky Western folklore – it’s now an expression of global fandom identity.

🍬 What This Means for Pop Culture Fans (and Snack Fans Too…)

At Oisoy, we’ve always said that snacks are just the doorway – what we’re really celebrating is Asian creativity, storytelling, and culture. Whether it’s K-pop, anime, C-dramas, or viral characters like Labubu, Halloween 2025 shows that Asian pop culture isn’t just influencing trends – it is the trend.

So while everyone is out hunting demons dressed as Rumi or Mira this Halloween, we’ll be here celebrating with a box full of Asian treats to match the theme.